20+ Years of Industry Experience
More than two decades of furniture industry experience have given us a deep understanding of furniture manufacturing, materials, customization and practical project requirements.
About Us
20+ Years of Experience in Furniture Solutions
At NEW THINKING FURNITURE DESIGN SERVICES, furniture is more than a product — it is a solution shaped around space, function and individual requirements.
With over 20 years of experience in the furniture industry, we have built our expertise through years of manufacturing, customisation and project experience, serving the evolving needs of both residential and commercial clients.
Headquartered in Hong Kong, with our Singapore branch serving as an important regional business and customer service hub, we combine international business experience with our own manufacturing capabilities to provide flexible and comprehensive furniture solutions.
From ready-made furniture and individual custom pieces to commercial fit-outs and large-scale project orders, we work with B2C and B2B clients in Singapore and international markets.
Ready-Made. Custom-Made. Project Solutions.
Our business covers three key areas:
Ready-Made Furniture
A broad selection of furniture for residential, office and commercial environments.
Custom Furniture
Furniture developed around specific dimensions, materials, functions, styles and spatial requirements.
Commercial & Project Solutions
Furniture manufacturing and project support for offices, retail spaces, restaurants, hotels, rental properties and other commercial applications.
Whether the requirement is for a single piece of furniture or a larger project order, our approach remains the same:
Understand the requirement. Develop the right solution. Deliver with quality.
Customization Without Standard Limitations
One of our greatest strengths is flexibility.
With our own manufacturing capabilities and access to an extensive range of materials, finishes and production options, we are able to customize furniture according to different designs, dimensions, functions and project specifications.
Our capabilities cover a wide variety of furniture, including wardrobes, cabinets, beds, tables, storage systems, workstations, display units, commercial fixtures and specialized furniture.
Customers can come to us with a reference image, drawing, measurements, material requirements or simply an idea.
From there, we help explore how that idea can be developed into a practical furniture solution.
From Concept to Completion
Our custom furniture service provides support throughout the entire process:
Consultation → Site Measurement → Design & 3D Visualization → Material Selection → Manufacturing → Delivery → Installation
Professional site measurement can be arranged where required.
For custom furniture projects, installation is included as part of our service, while installation for ready-made furniture can be arranged separately.
By coordinating the process from concept and design through manufacturing and installation, we provide customers with a more streamlined and reliable furniture experience.
Residential & Commercial Expertise
Our experience extends across both residential and commercial furniture requirements.
For homeowners, we create furniture solutions for bedrooms, living rooms, kitchens, dining areas, study rooms, storage spaces and other areas of the home.
For businesses and project clients, we support furniture requirements for:
- Offices & Workspaces
- Retail Stores
- Restaurants & F&B Establishments
- Hotels & Hospitality
- Rental Properties
- Commercial Spaces
- Property & Development Projects
- Bulk & Project Orders
From an individual customised piece to a complete project requirement, we have the flexibility to work across different project sizes and specifications.
From Hong Kong & Singapore to International Markets
Our headquarters in Hong Kong and presence in Singapore place us within two of Asia's major international business hubs, supporting our ability to work with customers, businesses and project partners across different markets.
But our capabilities are not limited by geography.
We welcome furniture enquiries and project opportunities from Singapore and international markets, subject to project requirements and logistics feasibility.
Whether you are a homeowner looking for a unique piece, a designer sourcing customised furniture, a business furnishing a commercial space, or a project partner requiring larger-scale production, our team is ready to explore how we can support your requirements.
Why Choose Us
Own Manufacturing Capabilities
Our manufacturing capabilities allow us to offer greater flexibility in design, specifications, materials and production compared with businesses limited to standard furniture catalogs.
Extensive Customization
Dimensions, layouts, functions, materials, colors and finishes can be developed according to the specific requirements of each customer and project.
Wide Material Selection
Our extensive material options give customers greater freedom to balance aesthetics, functionality, durability and project requirements.
One-Stop Furniture Solutions
From consultation and design development to manufacturing, delivery and installation, we provide an integrated solution for customized furniture.
B2B & B2C
We work with homeowners, businesses, designers, contractors and project partners, supporting requirements ranging from individual pieces to larger project orders.
International Capabilities
With our headquarters in Hong Kong, a business presence in Singapore and flexible manufacturing capabilities, we are positioned to support suitable projects across different markets.
Responsive & Professional Service
We believe good service is as important as good furniture. Our team provides responsive communication and professional coordination throughout the customer journey.
Experience. Flexibility. Possibilities.
For over two decades, our experience in the furniture industry has shaped the way we work today.
We understand that every customer, space and project is different. That is why we focus on providing choices rather than limitations — combining manufacturing experience, flexible customization, extensive material options and professional service to develop furniture around real requirements.
Whether you need something ready-made, completely customized or produced for a larger project, we are ready to explore the possibilities with you.
Your Vision. Our Craftsmanship. Designed Around Your Space.